Trucks drive past my office window and through our parking lot every day. They transport many hardworking people, but only a few trucks work as hard as they can for their owners. Make your truck do more than just transport you and your gear. Make your truck a moving billboard and brand ambassador by wrapping it! Truck Wraps are proven to drive business, meaning your vehicles work just as hard as your employees.
Still trying to figure out this concept? Consider the following five truck wraps facts:
Fact 1: A wrapped truck is an active 24/7 billboard for your brand.
Truck wraps are mobile billboards. Your truck promotes your brand and message wherever you go. Every month, thousands of people will see your truck. According to the Transportation Advertising Council, vehicle advertising generates between 30,000 and 70,000 daily impressions! On average, a person drives 300 miles per week, making outdoor advertising such as truck wraps very effective.
Fact 2: You can only sometimes have to wrap the entire truck to send a strong message.
There are some cool trucks out there that are entirely covered in fantastic graphics. They create an unforgettable image when the design is correct, but an intelligent partial wrap design can also make good use of the most visible areas of your truck to make a significant impact. The partial wrap of a pickup for Braro Industries is a simple but eye-catching design. More examples can be found in our gallery.
Fact 3: Truck graphics are an affordable marketing investment.
Let us do the math.
Assume you spend $2,500 on a truck wrap. If it lasts three years, and most wrap vinyl is rated for five years or more (lifetime varies), your monthly investment is $69.44.
Assuming 2,000 impressions per business day or 40,000 impressions per month, your brand is shown to 1,000 impressions for $1.74 per month. Every time someone looks at your truck that comes to less than $0.001.No other advertising medium reaches as many people to leave such an impression, and it is so inexpensive! Do you still need convincing? According to the American Trucking Association’s study of all drivers, The Visual Impact of Trucks in Traffic,
96% of people noticed truck-side advertisements.
98% of respondents said fleet graphics improved the company’s image.
96% thought fleet graphics were more effective than billboards.
75% of people form an opinion about a company and its products.
29% would make a purchasing decision based on the impression
Fact 4: Truck wraps can be financed as part of a new purchase or lease.
Some lenders will include the cost of your full or partial wrap in your upfront costs, so you only have to pay it once a month. You’ll need a solid plan in place ahead of time to ensure that the total cost of the job is accurately estimated, but we’ve worked with both truck owners and banks in the past and would love to do it again!
Fact 5: You do not have to give up your truck for days to install your truck wrap.
Some truck owners we speak with are concerned that they will have to leave their vehicles for several days while a wrap is installed. Even a full wrap can typically be installed in 1-2 days. Schedule your wrap installation at the expense of your business’s productivity.
Whether you need a truck wraps, fleet graphics, or another vehicle branding, Sign Hub can help you find a solution that meets your specific requirements. Please get in touch with us immediately if you’d like to discuss your project. Alternatively, you can contact us by clicking the Contact Us.
